EF English Town contacted Boss Digital with a request to increase new student registrations for both EF Englishtown's online school and private teacher business units through email marketing and social media marketing.
Boss Digital's expert Email Marketing and Social Media Marketing services drove new student registrations to EF English Town's online school and private teacher business units. The Email Marketing campaigns were meticulously planned and designed, utilizing AB Testing to achieve an impressive 160% boost in open rates. The EF English Town emails were sent to 12 million people globally in 8 separate languages that drove new applications to EF English Town's online school and private teacher business units. Social media campaigns targeted prospective students in 12 countries, resulting in a remarkable 337% increase in online school applications and a significant 167% increase in private teacher applications. Boss Digital's comprehensive marketing strategies solidified EF English Town's position as a leading choice for English language learning and private teacher services worldwide.
- 337% increase in online school applications
- 167% increase in private teacher applications