Get the game plan, road map, and systems you need to achieve your online goals. Audit and optimise your website so it’s made to convert.
Create high-performing websites, mobile apps, e-commerce stores, booking and communication systems, and customer journeys. Get the right digital assets designed for growth.
Launch and drive targeted traffic, leads, sales, and repeat business based on your ROI goals with targeted performance marketing.
Digital Strategy
WEB DESIGN & APP DEVELOPMENT
PERFORMANCE MARKETING Achieve your marketing goals with a certified Google Ads agency. We are committed to building long-term relationships on a foundation that begins with your business and marketing results.
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Google Ads pay-per-click (PPC) advertising is the fastest and most profitable means of immediately increasing revenue for your business or organization online. It works by sending high-relevance prospects and customers willing to pay for your services or products to your website. Essentially, we can target your prospects who have buying intent right when they are searching for your products or services on Google’s search engine.
Boss Digital is a certified Google Ads company with experts at researching your busines, setting up and managing Google Ads campaigns that will drive sales and leads to your site. We offer high-relevance and focused keyword research on determining the most cost-effective approach to obtaining customers to search for precisely what you offer. We develop effective Search Engine Marketing campaigns focused on achieving your cost per sale or lead goal, utilizing powerful machine learning software, bid management tools, and more than 10 industry experience with SMEs and enterprise companies.
The industries we cover for Google Advertising services range from Hotels, Sports Clubs, Recreational Clubs, Fitness Centres, Spas, Golf Clubs, Hospitality, Restaurants & Bars, Travel & Tourism, Property, Retail, E-Commerce & Online Stores, Education, Law Firms, Finance, Electronics, IT, Tech, Events & Local Media, Online Gambling and Dating industries.
If you’re ready to hit your growth targets, get in touch, we will discuss your business goals and we will provide a quote and a customized Google Ads plan on how to get there together.
Get a free 25-point Google Ads audit that will help you identify what you are doing well, where you are wasting any advertising budget, and how to improve your Google Ads conversions, CPC, account structure, bidding, and overall strategy.
We conduct intensive keyword research to hunt out the most suitable, commercially relevant keywords that have the best opportunity to target in your Google Ads campaigns.
We use specialised software that enables us to spy on your competitor’s Google Ads, and the keywords they are targeting and also identify any opportunities on keywords they are not targeting and also their bidding strategy.
We prepare your Google Ads campaign plan based on the best keywords to target from the research based on your budget. We set up your Google Ads account structure according to best practices and our own industry experience.
We discuss, scope, plan and design a sales funnel that will attract, educate and engage your target audience with lead magnets, foot-in-the-door offers, and the best sales propositions for your products/services.
We prepare insight-driven creative and content that will attract your target audience and evoke action.
We plan, design, and create targeted landing pages that are solely focused to achieve your advertising objectives.
We manage your Google Advertising campaigns on a weekly basis, monitoring, yielding and optimising the account; adjusting bids, keywords, ads and campaigns to maximise your ROI based on the best-performing metrics.
We plan, AB test, learn and optimise your conversion rates by looking at all variables, including your ads, ad account, landing pages and website user behaviour.
We start with a Google Ads audit if you already have an ads account to evaluate, and identify issues, opportunities, and how to improve performance.
We conduct extensive keyword research and competitor research, to target the most commercially relevant keywords that have the biggest opportunity and lowest competition.
We prepare your Google Ads plan, budget, and forecasts. We then set up your Google Ads account structure according to best practices and our own industry experience.
We plan, design, and develop demand-driven adverts, copywriting, and targeted landing pages that are focused on achieving your advertising objectives.
We launch your Google Advertising campaign across the agreed networks and channels and monitor the campaigns.
We analyse and optimise the account, based on the best-performing keywords, ad groups, and campaigns that are generating statistically the best results based on your conversion goals.
We scale up the campaign with increased spend and monitor/optimise the account so you can hit your growth targets.
We start with a Google Ads audit if you already have an ads account to evaluate, and identify issues, opportunities, and how to improve performance.
We conduct extensive keyword research and competitor research, to target the most commercially relevant keywords that have the biggest opportunity and lowest competition.
We prepare your Google Ads plan, budget, and forecasts. We then set up your Google Ads account structure according to best practices and our own industry experience.
We plan, design, and develop demand-driven adverts, copywriting, and targeted landing pages that are focused on achieving your advertising objectives.
We launch your Google Advertising campaign across the agreed networks and channels and monitor the campaigns.
We analyse and optimise the account, based on the best-performing keywords, ad groups, and campaigns that are generating statistically the best results based on your conversion goals.
We scale up the campaign with increased spend and monitor/optimise the account so you can hit your growth targets.
Boss Digital developed a digital marketing strategy to support the growth of the Localiiz website; including setup, design and implementing Google & Social Media Ads and Search Engine Optimisation services. All growth targets planned in the Digital Strategy were exceeded.
Boss Digital assisted Arion House in modernizing and updating their website so that it has a more slick and professional appearance.
Drive new sales leads for Savills international residential property developments from Hong Kong. Also increase the visibility and traffic of savills.com.hk website via SEO audit and technical SEO optimisation.
What’s included?
Sep 18, 2023 
5 min readIn today’s fiercely competitive online landscape, businesses are recognizing the pivotal role of user experience (UX) design in driving success. According to recent studies, companies […]
Apr 21, 2023 5 min readTechnology has gradually taken over every aspect of our lives, and web and mobile applications play a vital role in this evolution. According to Statista, […]
Jan 17, 2022 5 min readWith over 1.6 million apps in Google Play and a further 1.5 million in the App store, rivalry is intense. It is therefore important for […]
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Boss digital
WHO IS THIS FOR: This strategy meeting is for people serious about setting up their business digitally to accelerate growth online. We’ll be your power force behind doing the research, creating the google ads plan, setting up the right digital assets/landing pages and launching targeted Google Ads campaings to accelerate your business growth. We will need your full commitment and a clear understanding of your business goals. If you are ready for this, then hit the button and book your FREE strategy call now. Please note our Digital Strategists have limited spots available each month for free 30-min strategy sessions, so we suggest you book quickly.
Book A Free 30 Min ConsultationBelow are the Google Advertising services that we provide:
A landing page in digital marketing is a separate web page made especially for a marketing or advertising campaign. It is the page that a visitor “lands” on after clicking on an email link, an advertisement, or a link from a website like Google, Bing, YouTube, Facebook, Instagram, or Twitter.
You may gauge how well your ad quality stacks up against that of other marketers using the diagnostic tool known as Quality Score. This score ranges from 1 to 10 and is available at the keyword level. A higher Quality Score indicates that, compared to other marketers, your ad and landing page are more pertinent and helpful to someone searching for your term. The Quality Score diagnostic tool will help you find areas where your advertisements, landing pages, or keyword choice could be improved.
Regular Google Ads audits are crucial because they allow you to evaluate your account’s performance, capitalize on and expand successful techniques, and identify opportunities for development. However, audits may be time-consuming and expensive, even if they can help you improve outcomes and reduce spending on your Google Ads.
How much money you’ve gained from your free product listings and advertisements compared to what you spent on them. ROI is calculated as (Revenue – Cost of goods sold) / Cost of goods sold by taking the revenue from your ads and listings, deducting your total costs, and dividing by your overall costs.
Ready to scale your business growth online? Get in touch and book a free 30-minute strategy meeting.
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