Localiiz, a prominent local lifestyle magazine in Hong Kong, engaged Boss Digital with the objective of enhancing the online visibility of their magazine. The aims were to boost visitor engagement, encourage returning visitors to their website's articles, and expand their user database.


Boss Digital took a comprehensive approach to its Digital Marketing Strategy, focusing on six key goals. These goals revolved around amplifying website traffic, capturing new users while retaining existing ones, and amplifying organic traffic through robust SEO techniques and a range of online advertising and content marketing endeavors. The strategy effectively utilized prominent platforms like Facebook Advertising, Instagram Advertising, and Google Advertising to ensure maximum reach and impact. This effort extended to crafting captivating creative assets, designing banners and landing pages to align with the campaigns' intent.

To ensure a strong foundation, we began by designing a tailored Online Advertising & SEO Strategy spanning a twelve-month campaign. This strategy was meticulously tailored to meet mutually agreed targets. Furthermore, we conducted a comprehensive website audit, followed by strategic technical SEO optimization to optimize website performance. Our approach also included intensive keyword research, leading to the re-engineering of SEO meta-data to enhance the website's search engine visibility.

We supported Localiiz by implementing monthly online marketing activities. These included an SEO link-building to increase the websites visibility in search engines to achieve page 1 results for relevant keywords and content topics Localiiz was promoting.

We also implemented comprehensive Facebook, Instagram and Google Advertising campaigns, promoting the brand, local guides and content based on their content calendar to expats and Hong Kong residents. Lastly, our ongoing IT support ensured continuous website updates, the introduction of new features, and overall improvements for a seamless user experience. Boss Digital's holistic approach culminated in a comprehensive Digital Marketing Strategy, aligning creative, technical, and strategic efforts to elevate Localiiz's online reach and resonance.


  • New and improved website, more search engine friendly and technically optimised.
  • Increased brand awareness and achieved all achieved both mid and high end online marketing traffic and active users goals that we agreed with the client before the end of the campaign period.
  • Organic traffic increased by 883% over the course of one year.
  • Total traffic increased by 342% during the 12-month period.
  • Email database grew by 170%.


"We've worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They've improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you're looking for an agency with a strategic approach, then get in touch with Boss, they do great work."


Managing Director, Localiiz


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