SEM Marketing Agency | Online Advertising Firm Hong Kong

We have over 18 years experience managing Google Ads for brands, including:

We’ve worked with Boss Digital on Web Design, SEO and Online Advertising for Localiiz and have been impressed with their efforts and account management. They’ve improved our website features, technical optimization, visibility and achieved the goals we set in the online strategy. If you’re looking for an agency with a strategic approach, then get in touch with Boss, they do great work.

Tak Man

Managing Director

Localiiz

We’ve been working with Boss Digital for over 5 years and impressed with their work. They have helped with developing our online strategy, improving our website, and drive ongoing monthly leads that are important to our business through Google and Facebook advertising and Search Engine Optimisation activities. They communicate well, are analytical and provide great advise that ongoingly improves our campaigns. We highly recommend the team at Boss Digital!

Jayesh Dalani

Course Director & Co Founder

All Round Education Academy

Jonathan and his team at Boss Digital have been supporting Savills with international residential property ad campaigns through Google, Facebook and Instagram Advertising. Their ad strategies have been working well and provide leads for international residential properties.

Thomas McAlister

International Residentialr

Savills Hong Kongr

How We Create Winning Google Ads

1. Online Advertising Strategy Creating a demand generating customer journey; utilising expect media production, ad copywriting, landing pages, lead magnets, sale pages and marketing automations.

2. Media Planning Planning the right combination of social media ads, SEM ads, display ads, and native ads, depending on your type of business, target markets and buying lifecycle.

3. Media Production Our expert team creates animated and video ads, as well as search engine ads that effectively communicate your brand’s unique selling points, features, and benefits. Our goal is to drive clicks and conversions, maximizing your campaign’s success.

4. Expert Copywriting Our native English copywriters create compelling ad copy that drives clicks and inspires action. We also use professional translators for any translations needed.

5. Professional Landing Pages We create landing pages that that support your advertising campaign, targeting specific products or services you offer. Our sales funnels are optimized to convert traffic into leads and sales.

6. Launch & Test We launch and test your advertising campaign at lower budgets to gather data on what drives conversions. We focus on the metrics critical to your KPIs and optimize your campaign for the highest-converting ads, ad sets, and campaigns.

7. Weekly Account Management We manage your Google Ads account every week, optimizing bids, accounts, and advertising to get the most out of your advertising spend. Our team uses an extensive optimization checklist and statistical data to ensure your campaign is successful.

8. Scale Phase After identifying the best-performing metrics, we’re ready to scale your campaign to maximize market share and ROI. Every investment generates a positive return on investment.BOOK FREE 30 MIN STRATEGY MEETING SIGN UP NOW

How We Create Winning Google Ads

1. Online Advertising Strategy – Creating a demand generating customer journey; utilising expect media production, ad copywriting, landing pages, lead magnets, sale pages and marketing automations.

2. Media Planning – Planning the right combination of social media ads, search engine ads, display ads, and native ads, depending on your type of business, target markets and buying lifecycle.

3. Media Production – Our expert team creates animated and video ads, as well as search engine ads that effectively communicate your brand’s unique selling points, features, and benefits. Our goal is to drive clicks and conversions, maximizing your campaign’s success.

4. Expert Copywriting – Our native English copywriters create compelling ad copy that drives clicks and inspires action. We also use professional translators for any translations needed.

5. Professional Landing Pages – We create landing pages that that support your advertising campaign, targeting specific products or services you offer. Our sales funnels are optimized to convert traffic into leads and sales.

6. Launch & Test – We launch and test your advertising campaign at lower budgets to gather data on what drives conversions. We focus on the metrics critical to your KPIs and optimize your campaign for the highest-converting ads, ad sets, and campaigns.

7. Weekly Account Management – We manage your Google Ads account every week, optimizing bids, accounts, and advertising to get the most out of your advertising spend. Our team uses an extensive optimization checklist and statistical data to ensure your campaign is successful.

8. Scale Phase – After identifying the best-performing metrics, we’re ready to scale your campaign to maximize market share and ROI. Every investment generates a positive return on investment.

BOOK FREE 30 MIN STRATEGY MEETING SIGN UP NOW

Don’t just take our word for it, you can see some of the results we’re hitting below!

It All Starts With A Free Online Advertising Account Audit

With so many marketing agencies in Hong Kong offering Online Advertising services, it’s not easy choosing the right one. The best approach is to ask them for case studies of previous PPC campaigns and a good agency should have plenty to show you.

At Boss Digital, we take a performance-based approach to your PPC campaign. In other words, if we’re not turning a profit from your ad spend then fire us. We won’t hold your ad account ransom, stop you from accessing your data or force you into a long-term contract.

If you want to make the most of your ad budget and avoid the stress of Google, Facebook, LinkedIn, YouTube, Instagram or TikTok Ads NOT working for you, then contact our friendly team today at Boss Digital.

GET FREE DIGITAL ADS AUDIT

GET STARTED NOW

JONATHAN GILLESPIE
DIGITAL STRATEGIST

JACQUELINE WU
SOCIAL MEDIA ADS SPECIALIST

SHAUN BOND
GOOGLE ADS SPECIALIST

Why choose Boss Digital ONLINE Ads Agency

our guarantee

You get results, or you don’t pay! *T&Cs Apply.

No Long Term Contracts

You can cancel anytime.

Certified Experts

ADMA Digital Stratgists and Google Ads Qualified Experts

We thrive on data

We’re analytical and plan, test & optimise data driven campaigns.

We’re Transparent

No fluff, we share all data and are focused on hitting your goals

We Build Partnerships

You Win = We Win

Frequently Asked Questions

If you have a specific question in mind, feel free to email us at [email protected]

What is Performance Marketing?

Performance Marketing is a type of digital advertising where advertisers pay based on the performance of their ads, which could be measured by various metrics like clicks, impressions, leads, sales, etc.

What are the different types of Performance Marketing services?

Performance marketing is a type of online advertising where advertisers pay only for a specific action taken by the audience, such as a click, lead, sale, or download. There are several types of performance marketing services, including: 1.Affiliate marketing: Advertisers pay affiliates for promoting their products or services and generating a sale or lead. 2.Pay-per-click (PPC) advertising: Advertisers pay a fee each time a user clicks on their ad. This can be done through search engine advertising or social media advertising. 3.Cost-per-action (CPA) advertising: Advertisers pay a fee each time a user takes a specific action, such as making a purchase or filling out a form. 4.Retargeting: Advertisers target users who have already shown interest in their products or services with personalized ads. 5.Programmatic advertising: Advertisers use automated systems to purchase and optimize ad placements in real-time. 6.Influencer marketing: Advertisers collaborate with social media influencers to promote their products or services to their followers. 7.Email marketing: Advertisers send promotional emails to a targeted audience to generate sales or leads. 8.Native advertising: Advertisers create sponsored content that matches the form and function of the platform on which it appears. These are just a few examples of performance marketing services, and the type of service used can depend on the advertiser’s goals, target audience, and budget.

How does Performance Marketing differ from traditional advertising?

Performance marketing is a type of advertising that is specifically focused on generating measurable results, such as leads or sales, rather than simply increasing brand awareness or visibility. In contrast, traditional advertising is focused on creating brand awareness and promoting a company’s products or services to a broader audience, without necessarily emphasizing measurable results. Performance marketing typically uses data and analytics to track and measure the success of advertising campaigns, allowing advertisers to optimize their campaigns in real-time to maximize their return on investment (ROI). This can involve using techniques such as A/B testing, targeting specific audiences, and leveraging multiple channels to reach potential customers. In contrast, traditional advertising often relies on more qualitative metrics, such as the number of impressions or clicks an ad receives, to gauge its success. While these metrics can be useful for measuring the reach of an ad campaign, they do not necessarily provide insight into whether the campaign is generating actual results, such as leads or sales. Overall, the key difference between performance marketing and traditional advertising is that performance marketing is focused on delivering measurable results, while traditional advertising is focused on building brand awareness and visibility.

How do you measure the success of Performance Marketing campaigns?

Performance marketing campaigns are designed to drive specific, measurable actions from customers, such as clicking on an ad, making a purchase, or filling out a form. Therefore, measuring the success of performance marketing campaigns is primarily based on how well they achieve these specific goals. Here are some common metrics used to measure the success of performance marketing campaigns: 1.Conversion Rate: This metric measures the percentage of users who completed a desired action (e.g., making a purchase) after clicking on an ad or visiting a website. 2.Cost per Acquisition (CPA): This metric measures how much it costs to acquire a customer. It’s calculated by dividing the total cost of a campaign by the number of conversions. 3.Return on Ad Spend (ROAS): This metric measures the revenue generated by a campaign compared to the cost of running the campaign. It’s calculated by dividing revenue by ad spend. 4.Click-Through Rate (CTR): This metric measures the percentage of people who clicked on an ad compared to the number of people who saw it. 5.Engagement Rate: This metric measures how users interacted with an ad, such as likes, shares, comments, and clicks. 6.Customer Lifetime Value (CLV): This metric measures the total value a customer brings to a business over their lifetime. It’s a useful metric for evaluating the long-term success of a performance marketing campaign. Overall, the success of a performance marketing campaign depends on the specific goals and objectives of the campaign, so it’s important to choose the right metrics to measure performance accurately.

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Digital Strategy

WEB DESIGN & APP DEVELOPMENT

PERFORMANCE MARKETING

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Digital Strategy

WEB DESIGN & APP DEVELOPMENT

PERFORMANCE MARKETING

Increase Sales, Leads & ROI with Online Advertising

Increase Sales, Leads & ROI with Online Advertising

We have over 18 years experience managing Google Ads for brands, including:

How We Create ONLINE Ads That Converts and Sells Like Crazy For Your Business.

Don’t just take our word for it, you can see some of the results we’re hitting below!

types Of Online Advertising We Cover

Types Of Google Ads We Cover

It All Starts With A Free Online Advertising Account Audit

IT ALL STARTS WITH A FREE GOOGLE ACCOUNT AUDIT