{"id":238,"date":"2015-04-27T16:11:32","date_gmt":"2015-04-27T16:11:32","guid":{"rendered":"http:\/\/bossdigitalasia.com\/?page_id=238"},"modified":"2020-02-18T22:08:27","modified_gmt":"2020-02-18T22:08:27","slug":"sem","status":"publish","type":"page","link":"https:\/\/bossdigital.tech\/zh\/sem\/","title":{"rendered":"SEM"},"content":{"rendered":"<div class=\"container\">\r\n  <div class=\"row\">\r\n    <div class=\"col-sm-5\">\r\n     \r\n\t  <h2 class=\"underline\">Use Search Engine Marketing to Reach your Audiences<\/h2><br\/>\r\n   <p>\r\n   Millions of people in the Asia Pacific region use search engines to find what they want online.  As such search engines generate more traffic than any other digital marketing channel.  Search Engine Marketing (SEM) is advertising your business on search engines.<\/p>\r\n   \r\n<p>Search engine providers feature a space where ads are shown.  These are always in prominent positions and are often the first search results a visitor sees.   Imagine how much traffic your site will receive if your ad is the first a visitor sees?<\/p>\r\n\r\n\r\n\r\n<\/div>\r\n\r\n    <div class=\"col-sm-7\">\r\n      <br\/>\r\n      <div class=\"box-green\">\r\n        Thorough reviews offering thought provoking findings\r\n        <div class=\"btn\">Read our case studies<\/div>\r\n      <\/div>\r\n\r\n      <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-team.png\">\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n \r\n<div class=\"container\">\r\n    <div class=\"row\">\r\n<br><br>\r\n <h2 class=\"underline\">Why Search Engine Marketing is Important to Business<\/h2>\r\n <h3>Search Engine Ad Campaigns at Boss Digital<\/h3>\r\n <p>\r\nTo help you use this online medium, we have put together several paid ad programmes which will bring visitors to your site.  They incorporate the major search engine players, including Google, Bing, Yahoo, and Baidu.  Potentially, your site could be viewed by thousands of people per day.\r\n<\/p>\r\n<p>\r\nWe have over ten years experience at optimising search engine ads.  We have generated thousands of dollars for our clients by tightly controlling ad budgets while ensuring the sales message gets through to the client and customer.\r\n<\/p>\r\n\r\n<p>SEM will bring you visitors to your website in a cost effective format.<\/p>\r\n\r\n\r\n<\/div>\r\n<\/div> \r\n\r\n\r\n<div class=\"container-fluid carousel-container top-spacing\" style=\"background-color: #f6f6f6\">\r\n  <div class=\"container\">\r\n    <div class=\"row\">\r\n      <h2 class=\"underline\">What We Offer<\/h2>\r\n\r\n\t  \r\n      <div id=\"offer-carousel\" class=\"carousel slide\" data-ride=\"carousel\">\r\n        <div class=\"carousel-inner\" role=\"listbox\">\r\n          <div class=\"item active\">\r\n         \r\n\r\n\t\t <div class=\"row\">\r\n\t\t    <div class=\"col-sm-4 box-white\">\r\n              <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-hash.png\">\r\n\r\n              <div class=\"text\">\r\n                <h4>We Learn about your Business Goals<\/h4>\r\n              You tell us about your business, your products, your services, your customers and clients.  We design your add campaign to focus your sales message to your target audience.   After determining the phrases your customers and clients use to find your business (keywords) we put our skills into action ensuring the ad is visible and the landing page on your site sells. This combination ensures your sales message gets through and your site converts.  \r\n              <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"col-sm-4 box-white\">\r\n              <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-keywords.png\">\r\n\r\n              <div class=\"text\">\r\n                <h4>Creating your Sales Message Loud and Proud<\/h4>\r\n                We use expert copywriters to write your ads and landing pages ensuring context runs between them and your sales message is loud and clear.  To help this process along, we use techniques such as split testing, and removing phrases which are irrelevant to what you do.  This not only reduces your cost, but ensures a better quality of visitor who is more likely to buy.\r\n\t\t\t\t<\/div>\r\n            <\/div>\r\n\r\n            <div class=\"col-sm-4 box-white\">\r\n              <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-keywords.png\">\r\n\r\n              <div class=\"text\">\r\n                <h4>Our Professional Marketing Team Makes your Message Visible<\/h4>\r\n               This process is continued as our Google and Bing certified and experienced marketing team leverages search engines to ensure your ad is seen by thousands of people looking to buy your products and services.   We ensure your ad is visible on the big search engine players; Google, Bing, Yahoo, and Baidu.  Our marketing teams are experts in ensuring that the Asia Pacific audience is engaged and switched on.\r\n\t\t\t    \r\n            <\/div>\r\n          <\/div>\r\n\t\t  \r\n\t\t  <\/div>\r\n\t\t  \r\n\t\t  <br><br>\r\n\t\t  <div class=\"row\">\r\n\t\t  \r\n\t\t   <div class=\"col-sm-4 box-white\">\r\n              <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-keywords.png\">\r\n\r\n              <div class=\"text\">\r\n                <h4>We Monitor and Adjust to Keep your Ad Performing<\/h4>\r\n              We monitor the success of your ad, making small adjustments to ensure we spend within your budget, while maximising the success of your campaign.  We provide detailed reports so you are kept in the loop as your profits increase.  We are on hand to answer your questions and respond to your requests.  Together we can make your business an online success. \r\n\t\t\t  <\/div>\r\n          <\/div>\r\n\t\t  \r\n\t\t  \r\n\t\t  <div class=\"col-sm-4 box-white\">\r\n              <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-keywords.png\">\r\n\r\n              <div class=\"text\">\r\n                <h4>Only a Phone call or Email Away<\/h4>\r\n              Talk to us today about making SEM work you and get customers and clients to your site.\r\n\t\t\t  <\/div>\r\n          <\/div>\r\n\t\t  \r\n\t\t  <\/div>\r\n\t\t  \r\n\t\t  \r\n\t\t  \r\n\t\t \r\n\t<\/div>\r\n   <\/div>\r\n <\/div>\r\n  <a class=\"left carousel-control testimonial-carousel-control\" href=\"#testimonial-carousel\" role=\"button\" data-slide=\"prev\">\r\n  <\/a>\r\n  <a class=\"right carousel-control testimonial-carousel-control\" href=\"#testimonial-carousel\" role=\"button\" data-slide=\"next\">\r\n  <\/a>\r\n\r\n<\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\r\n\r\n<div class=\"container top-spacing\">\r\n  <div class=\"row\">\r\n    <div class=\"col-sm-6\">\r\n      <h2 class=\"underline\"> Our SEM Qualifications<\/h2><br\/>\r\n      \r\n\t  <h3>The Boss Digital SEM Guarantee<\/h3>\r\n<p>When we work together to promote your site, we use Google and Bing qualified marketers with years of SEM experience earned.  We ensure your keywords are relevant and targeted at your audience.  We monitor and ensure your ad campaign is leading to conversions, and we often use methods such as split testing to get results. <\/p>\r\n<p>Cost per click ads can be expensive and yield few results.  Our services address this to provide more accurate and more cost effective ad campaigns.  If you need to target an Asian audience, Boss Digital has the knowledge of the region and the knowhow to get results.<\/p>\r\n\r\n\r\n\r\n      <div class=\"btn\">Read our case studies<\/div>\r\n    <\/div>\r\n\r\n    <div class=\"col-sm-6\">\r\n      <img decoding=\"async\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/03\/seo-road.png\">\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"separator\"><\/div>\r\n\r\n  <div class=\"row\">\r\n    <div class=\"col-sm-4\">\r\n      <h2 class=\"underline\">Downloads and guides<\/h2><br\/>\r\n      <img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/03\/seo-cloud.png\" width=\"30\" style=\"float:left; margin-right: 10px\">Download the case study<br\/>\r\n      <a href=\"\" class=\"arrow\">Digital review case study<\/a>\r\n    <\/div>\r\n    <div class=\"col-sm-8 vseparator\">\r\n      <h2 class=\"underline\" class=\"no-underline\">Other Services you might be interested in<\/h2><br\/>\r\n      <a href=\"\" class=\"arrow\">Digital strategy<\/a><br\/>\r\n      <a href=\"\" class=\"arrow\">Private: Research &#038; analysis<\/a><br\/>\r\n      <a href=\"\" class=\"arrow\">Digital campaign planning<\/a><br\/><br\/>\r\n\r\n      <div class=\"btn\">View all services<\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"separator\"><\/div>\r\n\r\n  <div class=\"row\">\r\n    <div class=\"col-sm-5\">\r\n      <h2 class=\"underline\">Why choose Boss Digital?<\/h2><br\/>\r\n      <b>The reasons are&#8230;<\/b><br\/>\r\n      We work with the most popular search engines and as such your marketing reach is considerable.  Here are the big four in the search engine industry.  We work with all of them&#8230;<br\/><br\/>\r\n\r\n      <a href=\"\/about-us\/contact-us\" class=\"btn\">Talk to Us Today<\/a>\r\n    <\/div>\r\n    <div class=\"col-sm-7 text-center\">\r\n      <div class=\"col-sm-2dot4 col-xs-4\">\r\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/03\/seo-measure.png\" width=\"80\"><br\/>\r\n        We are fully transparent and clear with marketing\r\n      <\/div>\r\n      <div class=\"col-sm-2dot4 col-xs-4\">\r\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/03\/seo-partnership.png\" width=\"80\"><br\/>\r\n        We hold certification with both Google and Bing\r\n      <\/div>\r\n      <div class=\"col-sm-2dot4 col-xs-4\">\r\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/03\/seo-complete.png\" width=\"80\"><br\/>\r\n        We are fully qualified search engine marketing executive \r\n      <\/div>\r\n      <div class=\"col-sm-2dot4 col-xs-4\">\r\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/03\/seo-demand.png\" width=\"80\"><br\/>\r\n        We use the latest SEM thinking and methods to get results\r\n      <\/div>\r\n      <div class=\"col-sm-2dot4 col-xs-4\">\r\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2015\/03\/seo-sharing.png\" width=\"80\"><br\/>\r\n        We have over ten years experience with proven results\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n    \r\n   <div class=\"separator\"><\/div>\r\n\r\n  <div class=\"row\">\r\n    <div class=\"col-sm-2 col-xs-6\">\r\n      <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/02\/what-we-do-1.png\" width=\"150\" height=\"150\">\r\n      <b>ONLINE MARKETING<\/b><br\/><br\/>\r\n      Search Engine Marketing<br\/>\r\n      Paid Per Click Marketing<br\/>\r\n      Search Engine Optimisation<br\/>\r\n      Social Media Marketing<br\/>\r\n      Content Marketing<br\/>\r\n      Email Marketing<br\/>\r\n      Affiliate Marketing<br\/>\r\n      Viral Marketing &#038; Video<br\/>\r\n      Seeding<br\/>\r\n      Display Advertising<br\/>\r\n      Retargeting &#038; Remarketing\r\n    <\/div>\r\n    <div class=\"col-sm-2 col-xs-6\">\r\n      <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/02\/what-we-do-2.png\" width=\"150\" height=\"150\">\r\n      <b>DESIGN &#038; PRODUCTION<\/b><br\/><br\/>\r\n      Logo &#038; Corporate Identity<br\/>\r\n      Website Design<br\/>\r\n      Ecommerce Website Design<br\/>\r\n      Information Architecture &#038; UX Design<br\/>\r\n      Copywriting<br\/>\r\n      Website Translation<br\/>\r\n      Mobile Apps<br\/>\r\n      Facebook Apps<br\/>\r\n      Landing Pages<br\/>\r\n      Banner Ads<br\/>\r\n      Content Management Systems\r\n      Software Development<br\/>\r\n      Video Production\r\n    <\/div>\r\n    <div class=\"col-sm-2 col-xs-6\">\r\n      <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/02\/what-we-do-3.png\" width=\"150\" height=\"150\">\r\n      <b>STRATEGY &#038; PLANNING<\/b><br\/><br\/>\r\n      Website Marketing &#038; SEO Audits<br\/>\r\n      Keyword Research<br\/>\r\n      Competitor Analysis<br\/>\r\n      Digital Marketing Strategy<br\/>\r\n      Media Planning &#038; Buying<br\/>\r\n      Online Reputation Management<br\/>\r\n      Website Analytics<br\/>\r\n      Conversion Rate Optimisation<br\/>\r\n      Multivariate Testing<br\/>\r\n      Information Architecture<br\/>\r\n      User Experince<br\/>\r\n      Digital Marketing Training Courses<br\/>\r\n      Google Penalty Removals\r\n    <\/div>\r\n    <div class=\"col-sm-2 col-xs-6\">\r\n      <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/02\/what-we-do-4.png\" width=\"150\" height=\"150\">\r\n      <b>SOCIAL MEDIA<\/b><br\/><br\/>\r\n      Social Training<br\/>\r\n      Apps and builds<br\/>\r\n      Social Media Marketing<br\/>\r\n      Social Media Advertising<br\/>\r\n      Social Media Analytics\r\n    <\/div>\r\n    <div class=\"col-sm-2 col-xs-6\">\r\n      <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/02\/what-we-do-5.png\" width=\"150\" height=\"150\">\r\n      <b>MOBILE MARKETING<\/b><br\/><br\/>\r\n      Mobile Media Planning<br\/>\r\n      Mobile Advertising<br\/>\r\n      Mobile Apps Optimisation<br\/>\r\n      Mobile App Development\r\n    <\/div>\r\n    <div class=\"col-sm-2 col-xs-6\">\r\n      <img decoding=\"async\" loading=\"lazy\" class=\"img-responsive\" src=\"\/wp-content\/uploads\/2015\/02\/what-we-do-6.png\" width=\"150\" height=\"150\">\r\n      <b>LOYALTY &#038; CRM<\/b><br\/><br\/>\r\n      Email Marketing<br\/>\r\n      Rewards Programs<br\/>\r\n      Loyalty Systems<br\/>\r\n      Customer Relationship Management<br\/>\r\n      Retargeting &#038; Remarketing\r\n    <\/div>\r\n  <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"Use Search Engine Marketi [&hellip;]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/pages\/238"}],"collection":[{"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":48,"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/pages\/238\/revisions"}],"predecessor-version":[{"id":626,"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/pages\/238\/revisions\/626"}],"wp:attachment":[{"href":"https:\/\/bossdigital.tech\/zh\/wp-json\/wp\/v2\/media?parent=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}