DateTix, a mobile and location-based social platform, has been connecting people for in-person and on-demand dates. While the platform has garnered a user base and offers a valuable service, it faces challenges in enhancing user engagement and driving sustainable growth. To overcome these hurdles, DateTix contacted Boss Digital to revamp the platform's user experience, expand the user base, and increase user retention through a comprehensive digital strategy.


Boss Digital devised a comprehensive strategy to enhance Datetix's dating app visibility and engagement. The approach began with a tailored digital marketing strategy, grounded in meticulous market research and competitor analysis. This laid the foundation for platform-specific campaign plans on Google, Facebook, and Instagram, maximizing user reach and engagement.

The strategy incorporated web and app analytics for insights into user behavior and app performance, enabling data-driven optimization. Social media advertising campaigns on Facebook and Instagram resonated with the target audience, driving app downloads. Mobile app install and remarketing campaigns re-engaged users and boosted installations.

Search engine visibility was optimized through SEO efforts, including on-page optimization, link-building, and SEO-optimized blog content. App store SEO strategies further increased the app's discoverability. The holistic approach extended to web design and development, ensuring a user-friendly interface.

Rigorous monitoring, optimization, and monthly reporting facilitated continuous improvement. This comprehensive approach significantly elevated Datetix's app visibility and engagement in the competitive Hong Kong dating app market, yielding increased downloads and user interaction for sustained success.


  • Increased mobile app installs by 427% in the first year
  • Increased organic traffic by 322% in the first year


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